I was reading an article at Roughly Drafted today (http://www.roughlydrafted.com/2008/02/07/why-does-microsoft-really-want-yahoo/) - and one thing totally hit me that I hadn't thought about before. If Microsoft is actually successful in their bid to buy Yahoo!, then what *is* actually going to happen with all their duplicate services? Do we get Hotmail or Yahoo! mail? Who's search backend will actually be used to power both sites? Will they continue to maintain differently branded portals?
It seems to me like it's a horrible waste of resources to keep both systems going separately - however, at the same time, it would be a waste to discard the brand positioning of either company.
Thursday, February 07, 2008
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